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Online video games retailer ShopTo has withdrawn a promotion offering new customers £3 credit when sending in their GAME Reward Card.
The promotion began yesterday evening following the closure of 277 GAME and Gamestation stores and news that the retail group had suspended its GAME Reward Card scheme.
New customers were encouraged to send in their Reward Cards in return for £3 to spend on games at ShopTo. However, many gamers felt the move was a low blow given the impact GAME’s collapse has on thousands of lives.
“The administrators of GAME Group announced yesterday that they had suspended the GAME Rewards card,” ShopTo boss Igor Cipolletta told Eurogamer. “As a specialist games retailer we wanted to offer those GAME customers some value for their card.
“We have withdrawn this promotion immediately as some customers have suggested the promotion was in bad taste, which was never our intention.”
We’re sure ShopTo was only trying to secure more customers for its business, which after all is the name of the game, but the move might have backfired somewhat given the rawness of the GAME situation.
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