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SEGA’s boss of Europe and America, Mike Hayes, has said the publisher realises it must respect its old IP and admits it hasn’t always managed this in the past.
“It’s important that on our old IP that is respected, we need to deliver a good product,” said Hayes. “And in some instances we have done that – look back at when we re-did SEGA Rally. It scored well and was moderately successful commercially. But then with other great franchises like Golden Axe we didn’t produce a great game at all.”
He added that any future release that utilises an existing IP will be aiming for review scores averaging 85 per cent.
“Going forward, if we’re going to look at any existing IP to bring out the locker, we have to make sure we get the quality to a level we now expect. I’m not saying which IP it would be – a Streets Of Rage, a Crazy Taxi, whatever. What we have to do now is build something that is 85 per cent plus [rated]. We can’t just get away with PR.”
He concluded: “We’ve learned that lesson the good way but also the hard way.”
Via CVG
