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Gary Dunn, MD of European development for SEGA, has revealed to GamesIndustry.biz that while MadWorld and House of the Dead: Overkill may not have been massive commercial successes, it’s not over for mature Wii titles from SEGA.
Dunn revealed that House of the Dead: Overkill “was a profitable title” for the publisher. He acknowledged that the title struggled at full price, but sales continue for a long time at a lower price point.
“You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point,” said Dunn.
The same can’t be said of MadWorld, but that’s not deterred SEGA from pursuing the mature market on Wii.
“I think whilst MadWorld commercially didn’t sell what we were expecting I wouldn’t say it’s game over for mature Wii titles from Sega,” said Dunn.
“We’re taking a look at the resources we have now. We’ve got money to invest in development, we’re just considering where to invest it next.”
Should SEGA continue to invest in the development of mature titles on Wii? Share your thoughts in the comments section below.
