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SGEA Europe is to focus on developing new and existing digital content as well as driving key IP for packaged goods, the publisher announced today.
As a result SEGA will be closing its offices in France, Germany, Spain, Australia and Benelux.
“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise,” commented Jurgen Post, COO of SEGA Europe. “The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”
Koch Media will assist SEGA with distribution across Germany, Switzerland, Austria, France and Spain of packaged goods, whilst Level03 Distribution and 5 Star Games will assist with distribution across Benelux and Australia respectively.
All other territories will continue to be run through the same channels as before.
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