SEGA backs away from mature titles on Wii

SEGA backs away from mature titles on Wii
James Orry Updated on by

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SEGA of America studio director Constantine Hantzopoulos has revealed that the publisher is highly unlikely to continue to invest in mature video games for the Wii.

“Are we going to do more mature titles for the Wii? Probably not,” he said on the 4 Guys 1UP Podcast.

“I have to say that it was a space that was open and we took a gamble on it. It’s like, ‘Wow, there’s no mature games on the Wii. Is there an audience out there?’ We did some research, it said there was an audience out there.”

It’s not that titles such as MadWorld and House of the Dead: Overkill were complete flops, but neither could be considered hugely successful.

“I mean both [MadWorld and House of the Dead: Overkill] are doing okay and at the end of the day we’ll make our numbers, that’s good,” he explained.

It was the dismal sales of EA’s Dead Space: Extraction, though, that really shook the boat at SEGA.

“We were stunned. That was my litmus test. Basically, it’s like, okay, you got EA, who can put all the marketing muscle behind this, an established franchise that scored quite well on 360 and PS3. They should be able to actually hit this out of the park, right? We get numbers, real numbers aside from NPD, and I’m like, ‘Woah.'”

Bad news for fans of SEGA’s mature Wii offerings then, especially given that early in 2009 SEGA of America’s vice president of marketing Sean Ratcliffe said that there was franchise potential in MadWorld.

Via Develop