SEGA may have lapped up strong sales of poor games during the Wii era, but today's market is all about releasing quality products with a long tail, SEGA Europe boss Jurgen Post has told MCV.
"We were a little bit opportunistic, signing a lot of titles and doing things that were not necessarily very good," explained Post. "There was a time when you could sell a lot of products, for example on Wii, but that market has gone. Today if you want to survive, you need to focus on quality. We want to create games that are very good and have a long tail."
SEGA's Wii games weren't all bad, with the likes of The House of the Dead: Overkill and MadWorld being amongst the best.
Today SEGA is all about quality, which it has done by focusing on three key franchises: Sonic, Football Manager and Total War, a strategy Post says is "now paying off".
Thanks to this focused success the publisher has been able to slowly "add more pillars to the structure," including the 2013 acquisition of Relic and the Company of Heroes and Dawn of War IPs. This was followed earlier this year by Endless Space studio Amplitude.
"It is an exciting times with lots of opportunities," concludes Post.