You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you're reading the most comprehensive guide possible. Rest assured, all imagery and advice is unique and original. Check out how we test and review games here
This will be the third time that the company has renewed its sponsorship of Europe’s most prestigious club football event since the partnership began in 1997. The new deal will see Sony’s sponsorship of the event run up until and including the 2008/2009 season.
“PlayStation’s involvement with the UEFA Champions League has served us well over the past 9 years and has significantly assisted in promoting the PlayStation brand and boosting its awareness across the whole of Europe and beyond,” said SCEE’s Vice-President of Brand & Consumer Marketing, Darren Carter. “The UEFA Champions League is an extremely powerful communications tool and has been an important part of PlayStation’s communication strategy since 1997, during which time the stature of the competition has increased along with the number of PlayStation fans.“
Carter added that SCEE sees the sponsorship as a “solid foundation for our plans in Europe,” with the “the launch of PlayStation 3 later this year.“
About the Author
