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Writing on his Edge Online blog, SCEA’s vice president of product marketing Scott Steinberg has hit out at the opposition, claiming the PS3 will “separate from the herd” over the next few years.
“The brilliance of PS3 is that it’s not a dead, dumb terminal like other machines,” wrote Steinberg. “We can throw layers of firmware into that box and always be contemporary with technology. We can reflect and respond to how people are using entertainment.
“In the next few years, you’re going to start to see us separate from the herd. Some of the other platforms are going to look very dated because their life spans are so much shorter than ours.”
The Sony Computer Entertainment America VP also took a swipe at the first-party output of some of its competitors.
“It’s a major flaw in some of our competitors that they don’t have the development resources to showcase on a global basis the diversity and the creativity of a development team that’s a thousand strong.
“What that means is a huge resource of talent that’s thinking about ways to showcase the technology, who pride themselves on knowing the technology better than anyone, and eking out every last ounce of creative value.”
He concluded: “If you’re a competitor I’ve got bad news for you because we’ve got some absolute blockbusters that are in the works, some of them new IP, some of them existing IP, that we’re building specifically for the PS3.”
That’s fighting talk, and no doubt music to the ears of PlayStation 3 owners. First-party exclusives scheduled for release on PS3 this year include LittleBigPlanet, MotorStorm: Pacific Rift and Resistance 2. Killzone 2 will follow in February 2009.
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