Rift, the MMO set in the world of Telara, will open up a free-to-play business model starting June 12, 2013, Trion Worlds has announced.

As a free-to-play MMO players will be able to experience the entire game world, plus full access to all current and future game updates. Players will also have access to an expanded Rift Store, offering mounts, boosts, wardrobe items and more.

"We have been listening to feedback from our players and watching the continuously developing MMO community, and are now ready to launch Rift as a premium free-to-play experience," said Bill Fisher, creative director of Rift. "After taking our time and planning a careful transition; we are very excited to bring an enhanced game experience to everyone, without barriers."

An optional subscription will also be available, offering "Patron" benefits such as perks to currency, mount speed, various types of experience, and more.

Trion will also gift current and previous subscribers with loyalty and currency rewards for their time spent playing Rift thus far.

Source: Press release