Nintendo of America president Reggie Fils-Aime has announced he is retiring from his role with the company after 15 years.
Reggie confirmed he's stepping down on April 15, and will be replaced by Doug Bowser. Yes, Nintendo is getting a man called Bowser to take over its operations; you couldn't make this stuff up, folks.
'Nintendo owns a part of my heart forever, it's a part that is filled with gratitude - for the incredibly talented people I've worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world's most positive and enduring gamer community,' said Fils-Aime.
'As I look forward to departing in both good health and good humour, this is not 'game over' for me, but instead 'leveling up' to more time with my wife, family and friends.'
Reggie joined Nintendo back in 2003 as executive vice president of sales and marketing, and was made president and COO of the House of Mario three years later.
He's probably best remembered for his on stage antics at E3, among which includes his infamous 'My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games' at E3 2004 and introducing Wii Fit with 'My body is ready.' He also earned the nickname 'The Regginator' from fans.
Other than that, he's known for being just a really likeable bloke and building a strong connection between Ninty and its fans. Pity he never got to announce that new F-Zero game people have been waiting years for, eh?