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The overwhelming success of Rockstar Games’ Red Dead Redemption took even Take-Two chief executive Ben Feder by surprise, he revealed to VentureBeat at E3 earlier this month.
“We had a sense the title would do well,” said Feder. “We were not expecting this kind of audience. The guys at Rockstar have an unmatched track record in creating compelling content. It was also as robust a marketing plan as I have ever seen in my career. We took a few risks with it. We had a particular point of view on it.”
Feder added: “One thing we saw with Red Dead Redemption was that there wasn’t much room in the market for anything but Red Dead. It works in a good way and a bad way. We sucked the oxygen out of the room with Red Dead. We haven’t seen NPD data yet, but I suspect it will show Red Dead had pretty good market share.”
The game launched in the UK on the back of universal acclaim from critics, helping the open-world gunslinger to achieve five successive weeks at the top of the UK video game chart – even outselling Wii powerhouse Super Mario Galaxy 2.
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Red Dead Redemption
- Platform(s): PlayStation 3, Xbox 360, Xbox One
- Genre(s): Action, Shooter
