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The imminent arrival of the PS4 and Xbox One is causing consumers to wait before pre-ordering Call of Duty: Ghosts, Activision has said.
Eric Hirshberg, CEO of Activision Publishing explained that this is why pre-orders for Ghosts are currently “well below the record-setting pace set by Call of Duty: Black Ops II last year”.
He added: “Our quantitative consumer research indicates that hesitation amongst past club pre-orders is primarily due to not knowing which platform they will be playing on, which is natural at this time in the console transition.”
All isn’t lost for Ghosts, however, with Hirshberg adding that “pre-orders are over double those of Call of Duty: Black Ops, which is the last time we launched a new sub-brand for the franchise”.
“We also have in place the most aggressive marketing retail and digital programs in the history of the franchise,” he explained. “We’ve made substantial investments to make Ghosts a showcase for the next-gen consoles and also the best current-gen Call of Duty title ever.”
Call of Duty: Ghosts will be released November 5 for Xbox 360, PS3, PC and Wii U, with PS4 and Xbox One versions also set to arrive alongside the new console launches.
Source: Activision Q2 Earnings Call via Seeking Alpha
