The 'Super Slim' PlayStation 3 has attracted "very high interest" from Xbox 360 owners looking to pick up a second console, Sony has stated.
Speaking with GameSpot, hardware marketing man John Koller said that those picking up the new model PlayStation 3 next week were "most likely... not a PS3 owner yet".
"We have seen a very high interest rate from Xbox 360 consumers wanting to purchase a second console," he continued. "We've held up Uncharted 3 as our flagship product over the last year and it's a good opportunity for those types of consumers to come over and own a second console in their household."
The new model console features a slimmer design and is set to be bundled with Uncharted 3 in the US. Europeans, meanwhile, will be able to pick up the hardware with a copy of FIFA 13.
Koller likens the interest in the console to that of the Xbox during the previous generation.
"We saw the same kind of thing happen in reverse during the PS2 years when a lot of PS2 consumers said they wanted to get an Xbox because of Halo and some other games," he continued. "So we think the strategy works and it's a good one."
Sony is set to continue supporting PlayStation 3 for "the next few years", Koller reaffirmed, before promising an "incredible lineup" of software.
The Super Slim PlayStation 3 goes on sale across the UK next Friday, September 28. We got to grips with one yesterday.