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Sony believes that it will support the Vita for five to ten years.
The new claim was made by Guy Langworth, senior vice president of brand marketing, in an interview with Develop. Unsurprisingly, given his job title, Langsworth expressed enthusiasm for the response the Vita has received thus far:
“If you listen to gamers, if you listen to the response people have had, who’ve actually got their hands on this thing, it’s just been a tremendous response, way ahead of our expectations actually,” he said.
Langworth added that it will take a year or two before Sony can properly gauge how the machine has fared:
“We see this as a five-to-ten year platform, so we’ll judge the success of this in 12, 24 to 36 months. We expect to have a great launch, but it’s really in 12 or 24 months we’ll know how successful it has been.
“We really want to establish this as the number one handheld console in the world, we think it’s the most insane console you can get your hands on, we think it’s the greatest console, so that’s what we’re aiming to deliver.”
PS Vita launches in the UK on February 22 and can be yours for as little as £210 with a free 8GB memory card.
A 10 year lifespan for the Vita would be extremely impressive, but I’ll believe it when I see it.
Langsworth’s job is to promote the thing; he’s hardly going to say, “Ooh, it’ll do a couple of years, maybe. But the iPhone’s awfully good, isn’t it? And there’ll be a new iPad soon! I’m soooooo excited for it!”
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