Launch sales of PES 2017 at retail were marginally down compared to last year's game, but Koanmi believes the "staggering" review scores will help the franchise achieve greater sales over time.
"We are delighted with the critical reception PES 2017 has received," global product and brand manager Adam Bhatti told MCV.
"We naturally believe in it as a product and where it is headed, but the level of love for the game this year is staggering. Our stated intentions have been universally well received and the review scores are mind-blowing. Such reviews help justify the big improvements and the overall direction we're taking the series. We will never underestimate EA and the talented FIFA team, but our goal is naturally to establish PES as the definitive football title."
Bhatti added: "To do this, we need to sustain this level of quality for a long time to come - and we genuinely believe this will equate to more users and, in time, increased sales.
"We have managed to change perceptions of the series in a few years, but cannot afford to rest on our laurels, though, and will be looking into where we go from here and addressing how we can further enhance the game via download elements during the coming year. We focused on always improving and looking to grow the series."
PES 2017 is out now, with FIFA 17 hitting stores next week.