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Wedbush analyst Michael Pachter has revealed he has doubts that Sony’s PlayStation Move and to a lesser extent Kinect for Xbox 360 are suffering from stock shortages.
“I think both companies would very much like for consumers to believe that their devices are highly sought after and difficult to obtain,” Pachter told IncGamers. “That usually works to spur demand.”
He added: “Sony shipped 2.5 million units in the US and Europe, and their sales are nowhere near that level, so I’m not sure how they can reconcile the fact that units shipped far exceed units sold.”
Kinect stock levels are, however, a little more legitimate.
“I do think that Microsoft is managing supply a bit better, and keeping standalone Kinect supply tight to make sure that there is a steady supply through Christmas,” said Pachter. “They have shipped a lot of console bundles, to ensure that the eBay price doesn’t get above $300 for the standalone unit, but supply of the standalone remains tight.”
Pachter’s comments follow talk of PS Move shortages by Sony.
SCEA’s senior VP of marketing Peter Dille told VentureBeat that “Sony misjudged the demand for the stand-alone Move controllers” and that stores are running low across Europe and supply won’t meet demand until around February.
With two conflicting sides to the story, someone has to be incorrect.
