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Activision has sold one million premium memberships of Call of Duty Elite after just six days, the publisher has announced.
Other premium subscription services such as Netflix, Hulu Plus, Sirius XM and Xbox LIVE each took around one year to reach one million paid subscribers.
More than four million gamers have registered for Call of Duty Elite since its launch on November 8. Other stats include 80,000 Elite clans have been created, 100,000 user-generated videos have been upload to Elite, and the service has had more than three million daily logins.
“The audience response to Call of Duty Elite’s premium service has been beyond our expectations, and we want to thank Call of Duty players around the world for their unprecedented enthusiasm,” said Bobby Kotick, CEO, Activision Blizzard. “The number of gamers who have registered for Call of Duty Elite further illustrates how this service is poised to redefine social gaming and set a new bar for interactive entertainment.”
Eric Hirshberg, CEO, Activision Publishing, also addressed the Call of Duty Elite service status, which prevented many fans from accessing Elite during the launch period.
“The demand for Call of Duty Elite at launch was so overwhelming, that for the first several days, the service did not perform up to our or our fans standards,” said Hirshberg. “I want to personally thank our fans for their patience. Our teams have been working around the clock to get the service scaled up to meet demand.”
He added: “I’m very pleased to announce today that the service is now performing stably and anyone who wants to try Call of Duty Elite is now able to do so. Due to the scaling challenges we encountered at launch, we are giving all Call of Duty Elite premium Founder members an additional 30 days of the service free of charge.”
Comparing the success of Elite to Xbox LIVE is great spin from Activision, but the world has changed greatly since LIVE’s introduction. Microsoft’s service is without doubt a major influence on Elite and it’s likely a huge number of LIVE subscribers have also paid money for Elite.
While service stability for Elite is pretty much inexcusable, it is understandable given the huge sales for Modern Warfare 3. The game has set a first week entertainment record, with sales of approximately 12.5 million units in just five days.
Those of you wanting to know our verdict on Modern Warfare 3, should click straight onto our Call of Duty: Modern Warfare 3 review. If you’re a little rusty on what’s happened so far in the Modern Warfare franchise, check out our comprehensive story so far feature.
About the Author
Call of Duty: Modern Warfare 3
- Platform(s): iOS, macOS, Nintendo 3DS, Nintendo DS, PC, PlayStation 3, Wii, Xbox 360, Xbox One
- Genre(s): Action, First Person, Shooter
