An official online store for Sonic the Hedgehog merchandise in Europe has opened, SEGA and RHM Solutions have announced.

The store is home to a range of Sonic merchandise, including Sonic the Hedgehog figurines, stationery items, apparel, consumer electronics, collectables, posters and DVDs.

The stocked goods will expand throughout 2012.

To celebrate the launch customers can benefit from a 15 per cent discount across all stock. Simply use the JANSALE15 promotional code when prompted. The offer runs until the end of January 2012 with no limit on the amount of times it can be used.

Somewhat bizarrely the store doesn't stock any Sonic plushies, which we - especially Martin - feel is a missed opportunity. Hopefully future additions to the store include stuffed hedgehogs and other loveable cuddly characters.