Nvidia doubles down on AI, claiming new tech will ‘open up new possibilities’ for gaming

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In the last few years, the AI buzzword has overtaken the tech industry, bolstered by hardware manufactures such as Nvidia. With the RTX 50-series on the horizon primed for AI workloads, Nvidia’s Vice President of Applied Deep Learning Research Bryan Catanzaro claims that advancements in AI will ultimately ‘open up a lot of new possibilities’ when it comes to gaming.

Speaking to Digital Foundry, Catanzaro revealed that the company will find ways to harness AI to ultimately create more ‘interesting looking’ and ‘fun’ games.

Nvidia believes AI will overhaul gaming

Speaking to the popular tech analysts, Catanzaro explained that the industry is “going to find ways of using AI in order to understand how the world should be drawn, and that’s going to open up a lot of new possibilities to make games more interesting-looking and more fun,” Catanzaro said during the interview, which can also be read in full on Eurogamer.

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As the Nvidia 50 Series prepares to launch this month, there has been some controversy over the Blackwell architecture’s use of AI to deliver Multi-Frame Generation as part of the new DLSS 4 technology. However, Catanzaro believes that moving towards this new tech is important to tackle current challenges facing today’s graphics.

“I’m very excited about the prospects of overcoming a lot of the limitations of today’s graphics, which I think are really difficult to scale,” he continued. “The more fidelity we put in bottom-up simulation, the more work we have to do to capture textures and geometry and animate it… it becomes very expensive and really challenging.


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“There is a lot of graphics that are really held back because we just don’t have the artist bandwidth, we don’t have the time or the storage to really save all of that.”

Nvidia has confirmed that there will be 75 DLSS games and apps featuring Frame Generation from Day 0, with more on the way. While Multi Frame Generation will be limited to GeForce RTX 50 Series GPUs, at least for now, Nvidia has confirmed that standard Frame Generation will be upgraded, benefitting those with older 40 Series graphics cards. “DLSS games with Ray Reconstruction, Super Resolution, and DLAA can be upgraded to the new DLSS transformer model,” Nvidia confirmed on their blog.

The first RTX 50 Series cards are set to arrive by the end of the month, in the form of the RTX 5080 and the RTX 5090. The RTX 5070 and RTX 5070Ti are expected to launch in February.

About the Author

Talal Musa

Talal has been writing about videogames for nearly 17 years. He has interviewed some of the biggest names in the industry and leads content at BGFG.