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The collaboration you’ve all been waiting for is here – Yorkshire Tea and your favorite console’s controller.
“Press X to boil kettle!” begins Yorkshire Tea’s announcement of the controllers. It comes nearly a year and a half after concepts were originally created by artist @POPeART_. The designs are available for Xbox Series X/S and PS5 controllers and can be purchased via the Little Shop of Proper.
They’re going to set you back £150 (roughly $190) each, but you can’t really put a price on good cuppa. It seems that the general populous thought the same thing, as the website was unreachable shortly after the announcement thanks to a massive influx of visitors.
It’s a nifty move by Yorkshire Tea to combine two of the nation’s favorite pastimes; tea drinking and gaming. I’m pretty torn though. I’ve grown up drinking the other brand’s tea, so the thought of a Yorkshire Tea game controller feels like a cardinal sin. Nevertheless, the retailer’s copy tries to draw you in:
“Picture the scene,” it reads. “You’re facing down a boss with three heads and a hammer as big as a truck, armed with nothing but a rusty sword you looted from a guard. Gulping, you look down at the controller in your hands, wondering if victory is even possible.
And you see it – the reassuring branding of your favourite tea. ‘Yes’, you say to yourself. ‘I can do this’.”
It’s pretty convincing, I’ll give it that. For the price they’re asking for – I’m expecting the controller to smell like a brew too. If I ever get my hands on one, I’ll let you know how the Yorkshire Tea controller rivals some of the best PS5 controllers on the market. I’m sure exactly what pro features “the power of tea” brings, but maybe I just need to start my morning with a cuppa to find out.
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