No supply shortage for Star Wars: Old Republic

Concerns over a supply shortage for BioWare’s upcoming release of Star Wars: The Old Republic are unfounded, according to EA Labels boss Frank Gibeau in a recent investors call.

While BioWare has decided to limit sales of the game to ensure the smoothest launch possible for its servers, Gibeau stated EA has an ambitious launch plan, MCV reports: “We’ve taken a very detailed approach to looking at how do we maximize the customer experience when they go online with Star Wars – how to maximize the fun that they’re having online, the stability, the quality?”

“We’re using our beta test to inform us of what scale that we can handle. Our pre-order campaign is tailored towards how we’re going to do that.

“We’re looking at a rollout plan that is fairly ambitious. We don’t feel like we’re going to be leading too much demand behind at launch but we definitely are going to be very cautious and thoughtful about how many people we bring on and in what order.

“It’s a very interesting proposition from that standpoint because you have the Star Wars brand that draws in a lot of people. That is a good thing because we think we can sustain the business over a very long time as we grow. There’s going to continually be new customer segments that we can open up and bring into the service.”

Star Wars: The Old Republic is set to launch December 20 in North America and Europe.