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The Advertising Standards Authority has ruled in favour of Valve and Hello Games after an investigation into the Steam listing for No Man’s Sky brought about because of 23 complaints that the “game content was not as depicted or described”.
The ASA ruling is vast, but the decision is summarised below.
“We understood that the screenshots and videos in the ad had been created using game footage, and acknowledged that in doing this the advertisers would aim to show the product in the best light,” explains the ASA. “Taking into account the above points, we considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties, and that it did not exaggerate the expected player experience of the game. We therefore concluded that the ad did not breach the Code.”
The ASA ruled that “no further action” is required.
With the ASA ruling in Hello Games’ favour, and a major update recently rolling out for No Man’s Sky, it has been a good week for the small studio
Source: ASA
