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Take 2 chairman Strauss Zelnick has said there will be no announced release date for Grand Theft Auto IV until the company is “utterly convinced” the game is a “high quality title“.
“It’s a fair question given that we weren’t able to stick to our firm date the last time. We’re going to give a firm date when we are utterly convinced that we have it and that isn’t right now,” said Zelnick during a recent BMO Capital Markets conference.
“We know it’s highly anticipated. Right now our view is to put out a high quality title and we’re not in the business of disappointing investors.“
Grand Theft Auto IV was originally scheduled for release in October 2007, but is now expected in Q1 of 2008 (between February 1 and April 30). However, Zelnick doesn’t believe the delayed release and consequently missing the lucrative Christmas period is a problem for the highly anticipated title.
“I think there was a concern initially when we slipped that we missed the boat in terms of Christmas but I think that concern has been alleviated,” said Zelnick. “I think most people see it as okay – hardware penetration is going to grow over Christmas and because this is a must-have title it’s probably okay that we’re not selling it in the Christmas season.“
Expect to hear more on GTA IV early in 2008.
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Grand Theft Auto IV
- Platform(s): PC, PlayStation 3, Xbox 360, Xbox One
- Genre(s): Action, Adventure
