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Nintendo shares have risen to a six-year high on the back of the amazing success of Pokemon GO, seeing the firm’s market value climb 86 per cent since last Thursday, reports Reuters.
That’s almost $15 billion added to Nintendo’s value in a week.
“When you look at the way it’s becoming a social phenomenon in the US, the rally is understandable even though it’s not clear yet how much it will boost profits,” said Toshiyuki Kanayama, a markets analyst at Monex Securities.
The uncertainty is likely the result of Pokemon GO not actually being an official Nintendo title, but it has invested in developer Niantic and also owns a third of Pokemon publisher Pokemon Company.
All this and there are important markets including Japan yet to get the augmented reality game. Developer Niantic says it hopes to bring the title to 200 markets “relatively soon”.
Pokemon GO officially launched in Italy, Spain and Portugal today.
Source: Reuters
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