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Nintendo will launch a major TV advertising campaign for Super Mario 3D World targeting kids, families and girls, reports MCV.
“Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it’s the first multiplayer 3D Mario platformer ever,” said Nintendo UK product manager Roger Langford.
“Pre-launch the focus will be on online and Facebook activity, aimed at Mario fans. We will also be launching a significant TV campaign targeted towards families and kids, highlighting the key features of the game and the Wii U hardware itself. Post-launch activity will centre around gifting via online, TV and PR.”
Print and social media activity will support the TV campaign.
Super Mario 3D World will be released November 29.
Source: MCV
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