Nintendo may abandon Quality of Life initiative, analysts suggest

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Nintendo has either cancelled or postponed its Quality of Life initiative for non-wearable health monitors, analysts have told Fortune.

Back in January 2014, Satoru Iwata announced the non-wearable device as part of a 10-year quality of live strategy, but with the president having sadly passed in July this year analysts believe Nintendo will now have different priorities.

“I think it’s been pushed to the back burner,” says Lewis Ward, research director for gaming at IDC. “It’s supposed to be released in the US by the end of March [2016], but I haven’t heard anything. … [However,] I do think Nintendo has always had an interest in ‘Blue Ocean’ markets and health care and the intersection with their hardware and their software is something they’ve viewed as an opportunity.”

Wedbush’s Michael Pachter paints an even bleaker picture for the health monitor.

“I think it’s probably dead – just like the Wii Vitality Sensor was before and they didn’t tell anybody,” he stated.

Pachter added: “They have been completely invisible as a company since [Iwata] got sick.

The whole point of helping with lifestyle was getting people to buy more Nintendo devices – and I think they’re hurting so badly in devices that they’re trying to [stop] the hemorrhaging there. … I would say they’re probably focused on just getting their mobile initiative working. That’s far more important than [QOL].”

Source: Fortune

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