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Nintendo has announced that Nicole Kidman is the new brains and beauty of its Pan-European ad campaign for the Brain Training series. The Hollywood actress will be seen across print and television in Europe keeping her brain in shape as part of a 60 day brain exercise programme for More Brain Training from Dr Kawashima: How Old Is Your Brain?
The first ad will air tonight at 19:45 on ITV1 and viewers will discover Nicole’s Brain Age.
“I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training. Most importantly, I’ve quickly found that training my brain is a great way to keep my mind feeling young,” said Ms. Kidman.
Nintendo says they chose Nicole Kidman because of her universal appeal to mainstream audiences of all ages, as well as her reputation for being intelligent, entertaining and genuine. In the ads we’ll see Nicole like never before, in a home setting, relaxing and training her brain.
More Brain Training from Dr Kawashima: How Old Is Your Brain? launches across Europe on June 29 and will retail for around â¬30.
