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Activision CEO and president Michael Griffith has revealed that the publisher will now focus on two music-based titles only: Guitar Hero and DJ Hero.
“We are focusing our efforts against two major music based products. One, for Guitar Hero and the other, for DJ Hero, both of which will launch in the back half of the year,” said Activision CEO and president Michael Griffith.
Griffith added that he believes there is still a vast audience which the Guitar Hero brand can reach.
“We have a large installed base of consumers owning Guitar Hero hardware or candidates to purchase additional software,” he explained. “We have the opportunity to expand to new users, since there are still over 100 million current gen console owners, who have never purchased the game and we have the opportunity to attach to significant new hardware sales, as a key mainstream genre.”
Further details on the “new Guitar Hero game and DJ Hero 2” will be revealed in the future.
About the Author
Guitar Hero 5
- Platform(s): PlayStation 2, PlayStation 3, Wii, Xbox 360
- Genre(s): Arcade, Music
