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Microsoft has described the launch sales of Halo: Reach as staggering, after the game shot to No.1 in the UK All Formats All Prices video game chart.
Speaking to MCV, director of entertainment and marketing Stephen McGill said: “We obviously believed in the potential of Reach, and of Halo as a franchise, but to make over $200m sales on day one is a staggering result.”
He added: “The reception the game has received has been phenomenal. Halo: Reach has proved itself to be the biggest entertainment launch of 2010 and the best-selling Xbox exclusive in history.”
The game sold 300,000 units on day one in the UK. We’re yet to hear official sales figures for other markets.
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