EA Sports president Peter Moore has defended the publisher's decision to launch an Online Pass system for its future sports titles, beginning with Tiger Woods PGA Tour 11 in July.
"I look at the investment that we make in bringing digital experiences - building solid infrastructure, making sure servers stay up and offering customer support when needed," Moore told MCV. "It all takes time, money and effort and we are at the cutting edge of that.
"Online Pass is a way for us to frankly bring more digital experiences quicker. If it is going to be successful, it is up to us to create compelling, fresh, 365-days a year, digital experiences. And there is a cost to serve that we deserve to get paid for."
It's worth remembering that the $10 charge for Online Pass will only be applicable for those purchasing an EA Sports game second hand, a fee Moore feels the publisher justifies charging.
"We used to do catalogue business, but that has diminished greatly and you can imagine why. $10 feels like a reasonable price for a game that will go on for months and months," argued Moore.
Tiger Woods PGA Tour 11 is scheduled for release on July 2, 2010.