Call of Duty: Modern Warfare 3 achieved an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the UK alone in the first 24 hours of its release, Activision has announced.

The figure means Modern Warfare 3 has shattered the day-one records set last year by Call of Duty: Black Ops, which shifted 5.6 million units, bringing in $360.

This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something no other entertainment franchise in any medium has ever accomplished.

"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for "Star Wars" and "Lord of the Rings," two of the most successful entertainment franchises of all time."

Eric Hirshberg, CEO, Activision Publishing added, "Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you."

Those of you wanting to know our verdict on the game, should click straight onto our Call of Duty: Modern Warfare 3 review. If you're a little rusty on what's happened so far in the Modern Warfare franchise, check out our comprehensive story so far feature.

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