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Call of Duty: Modern Warfare 3 is all set to be the year’s biggest selling game, probably smashing day one records when it launches on November 8, but developer Infinity Ward doesn’t seem to care if it sells three copies of 30 million copies.
“Not at all, there’s no buy in on that sort of stuff,” said creative strategist Robert Bowling when asked about corporate pressures. “We don’t care about sales numbers, we don’t care about competition, we don’t care about beating anyone. Our 100 per cent focus is making a game that we’re going to love to play, that we’re going to be proud of, and that we know that our fans are going to play.
“To us, we don’t care if there are three people playing it or 30 million people playing it. If there are three people having a great time then we’ve done our job correctly and we will be happy.”
Bowling might say he doesn’t care if the game sells three copies or 30 million copies, but the success of the title surely does matter to those involved. Perhaps more painful would be seeing the Call of Duty franchise overtaken by Battlefield 3, which while highly unlikely is an outside possibility.
Via IGN
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Call of Duty: Modern Warfare 3
- Platform(s): iOS, macOS, Nintendo 3DS, Nintendo DS, PC, PlayStation 3, Wii, Xbox 360, Xbox One
- Genre(s): Action, First Person, Shooter
