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Activision has announced that Call of Duty: Modern Warfare 2 continues to shatter entertainment sales records, setting a new five-day sell-through record of approximately $550 million. Activision hasn’t reported actual unit sales for the five-day period. Last week the publisher announced that the game had sold 4.7 million day one in US and UK combined.
Modern Warfare 2‘s launch beat all previous first and five-day entertainment industry box office, book and video game sell-through records:
– The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
– The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
– The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)
– The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)
– The largest reported first-day book sales in dollars, held by Harry Potter & The Deathly Hallows ($220 million)
– The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million)
“In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon,” said Robert Kotick, CEO, Activision Blizzard, Inc. “The title’s success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media.”
The success of Modern Warfare 2 can also be seen on Xbox LIVE:
– More than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone.
– More than 2.2 million unique gamers played Call of Duty: Modern Warfare 2 in one day on November 10th. A new one-day record for Xbox LIVE.
– More than 11 million achievements were unlocked on Call of Duty: Modern Warfare 2 on the first day.
