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MCV reports that Activision wants to make Modern Warfare 2 not just the biggest-selling game this year, but of all time.
“Each year the Call of Duty franchise goes from strength-to-strength,” said brand manager Simon Wells.
“We want to propel this year’s title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise’s trajectory through preceding launches, and this objective starts to look viable.”
Wells also believes the highly anticipated sequel will compete to be the biggest entertainment property of the year.
“We firmly believe we have the potential to be the No.1 entertainment property of the year. The reality for a franchise as large as Call of Duty is that we are competing directly with entertainment propositions outside of the video game space,” said Wells.
Modern Warfare 2 is scheduled for release worldwide on November 10.
About the Author
Call of Duty: Modern Warfare 2
- Platform(s): macOS, PC, PlayStation 3, Xbox 360, Xbox One
- Genre(s): Action, First Person, Shooter
