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Xbox Head of Gaming and Entertainment Stephen McGill has confirmed that the platform holder will be supporting the launch of Grand Theft Auto IV with a campaign on the same scale as Halo 3.
“Rockstar will naturally be doing their own campaign to launch what obviously will be a massive title for them, but Microsoft sees GTA IV as a fantastic title to showcase how great Xbox 360 is… what with it’s amazing graphics & gaming experience, coupled with playing with your friends on Xbox LIVE, achievements and of course the exclusive extra episodic content for GTA IV that will be downloadable this Autumn and will only be available on Xbox 360.
“As such you can expect a large awareness campaign from us, showcasing how great GTA IV on Xbox 360 is, and what great value the Xbox 360 console is too. Our campaign is the same sort of scale as our Halo 3 campaign last year so you can expect to see and hear a lot about GTA IV on Xbox 360 over the coming weeks.”
The campaign began this week with lifestyle press advertising – commercials will begin to run on TV from this weekend, continuing beyond the launch of the highly anticipated title.
GTA 4 is scheduled for release on April 29 for Xbox 360 and PlayStation 3.
If you’re planning to dedicate your life to GTA 4 head over to our recently published survival guide.
About the Author
Grand Theft Auto IV
- Platform(s): PC, PlayStation 3, Xbox 360, Xbox One
- Genre(s): Action, Adventure
