Microsoft has appointed Blake Krikorian corporate vice president for its Interactive Entertainment Business (IEB), joining the Xbox team following the acquisition of his company, R2 Studios.

Krikorian will report to Marc Whitten, chief product officer for IEB.

"We are thrilled to have Blake join the Xbox team," Whitten said. "He's a proven innovator and well-respected leader in both the media and technology industries, having created simple, elegant products that have transformed the way people engage with and consume content. We look forward to his contribution to our team as Xbox continues to evolve and transform the games and entertainment landscape."

Krikorian commented: "I am excited to join Microsoft and be a part of the Xbox team. As a 10-year Xbox LIVE subscriber, I have seen firsthand how Xbox has delighted us by reinventing how consumers experience games and entertainment.

"I look forward to helping the team define the future of entertainment and contribute to the next decade of continued innovation."

Prior to founding R2 Studios, Krikorian was co-founder, chairman and CEO of Sling Media, inventors of the Slingbox. Krikorian also served on the board of and co-founded the Philips Mobile Computing Group where he co-led the team that created the award-winning Velo 1 handheld PC running Windows CE.

Source: Microsoft press release