Real-world ads will begin to appear on billboards once Update 38 goes live. Player favourite ads such as those for Slumberil, and The Sentinel will remain, and the new ads will not affect the performance of the game. As in the real-world, ads will change over time to feature new more current products and services.

One exciting prospect now made a possibility is for player advertising around Mega City, something which gamers have apparently been asking for. Sony Online Entertainment is looking into the idea of running contests for selecting player-generated ads which would then be included in the game world. An announcement will be made on Data Node One to confirm if and when this idea will be going ahead.