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Speaking to VGChartz, Valve’s vice president of marketing, Doug Lombardi, has revealed that while it’s hard to define sales goals for a new IP, Left 4 Dead is currently doing really well in relation to Orange Box.
“… it looks like Left 4 Dead may do OK. Pre-orders for L4D are currently exceeding Orange Box pre-orders by well over 40 per cent, this driven largely by the 10% off promotion being offered now for both versions,” said Lombardi. “And one could assume this trend over Orange will continue as the pre-launch demo hits and the largest consumer advertising campaign for any Valve game begins on buses, buildings, billboards, TV, magazines, and web sites in the next couple weeks.”
The 40 per cent stat is based on pre-orders of Left 4 Dead at retail vs. Orange Box at retail. Steam pre-orders won’t begin until later this month.
Left 4 Dead is scheduled for release on PC and Xbox 360 on November 21.
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