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Microsoft has announced that Halo: Reach racked up sales of $200 million worldwide during its first day of release.
Based on US sales alone, Halo: Reach is now the biggest entertainment launch of 2010 in the US, eclipsing the three-day opening weekends of Hollywood’s biggest blockbusters like Iron Man 2, Alice in Wonderland and Toy Story 3 in a single day.
“Halo: Reach is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year,” said Phil Spencer, corporate vice president of Microsoft Game Studios. “Every major instalment has grown in scope and popularity, firmly cementing the Halo franchise as one of the most popular entertainment properties in the world over the past decade.”
MCV has revealed that 330,000 copies of the game were sold in the first 24 hours on sale in the UK, putting Reach at No.10 in the all-time UK weekly sales league table and the rest of the week still to come.
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