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Halo 2 shot into the record books back in 2004 when 24 hour sales of the game rocketed to 2.38 million units, generating revenue of $125 million. According to Lazard Capital Markets analyst Colin Sebastian Microsoft could almost double this figure with the release of Halo 3 later this month – an estimated $200 million.
“We expect that significant preorders and broad consumer anticipation of Halo 3 will result in one of the largest and most successful product launches in digital entertainment,” said Sebastian.
Microsoft’s $10 million marketing campaign will ensure the Halo brand is seen everywhere you turn. From food to a racing car, Halo will be hard to miss over the coming months.
Halo 3 will launch in North America on September 25, followed in Europe on September 26 and in Japan on September 27.
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