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Microsoft has announced that Halo 3 has officially become the biggest entertainment launch in history, with $170 million in sales in the US alone during the first 24 hours. Halo 3 has beaten previous records set by theatrical releases such as Spider-man 3 and novels including Harry Potter and the Deathly Hallows.
“Halo 3 has become a pop-culture phenomenon,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Not only is “Halo 3” setting sales records, it’s also redefining entertainment.
“Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.“
Retailers are also expressing excitement over Halo 3’s launch: GameStop’s Bob McKenzie calling the title “the biggest video game title generator in GameStop’s history” and Best Buy’s Jill Hamburger stating that the game “is on track to become the number one gaming title of all time“.
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