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Speaking to Variety, Microsoft director of creative marketing Chris Di Cesare has revealed Microsoft’s blockbuster target for Halo 3. Not only does Di Cesare expect the sequel to topple the $125 million Halo 2 opened with, but also eclipse that of Spider-Man 3 which grossed a whopping $151 million over its opening weekend.
The cost of a movie ticket is obviously considerably less than that of a video game and Di Cesare fully accepts this, but notes that “it’s big business any way you cut it“.
It’s no surprise Microsoft has such high hopes for Halo 3; the game has already secured over one million pre-orders in the US and is to be backed with a huge marketing campaign along with product tie-ins from the likes of Burger King, Mountain Dew and 7-Eleven.
“People didn’t understand the scale or size of what ‘Halo’ was,” said Di Cesare. “When we went to talk to promotional partners, you’d spend half the meeting talking about the videogame business. When we opened to $125 million, that really caught a lot of people’s attention. It showed that videogames were no longer that thing that kids play in their basement.“
Halo 3 is scheduled to launch in North America on September 25 and a day later across Europe.
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