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Several analysts have told Daily Variety that they expect Grand Theft Auto IV to possibly exceed $400 million in sales at launch, a figure which would see it eclipse the $300 million sales mountain achieved by Microsoft’s Halo 3.
$400 million would give the game a chance of topping the current No.1 film debut of all time, currently set at $404 million by Pirates of the Caribbean: At World’s End.
The $400 million sales figure is backed up by leading retailer Blockbuster. CEO Jim Keyes told Variety that Grand Theft Auto IV is likely to do “two times the volume” that Halo 3 achieved for his chain.
However, GameStop senior vp of merchandising Bob McKenzie told Variety that GTA 4 is currently slightly behind the record-setting Xbox 360 title.
Grand Theft Auto IV is scheduled for release on April 29 for Xbox 360 and PlayStation 3.
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Grand Theft Auto IV
- Platform(s): PC, PlayStation 3, Xbox 360, Xbox One
- Genre(s): Action, Adventure
