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Codemasters has today announced plans to enter the Japanese video game market with the winter release of Race Driver: Grid for PS3 and Xbox 360.
The game will be adapted to include Japanese speech and text throughout and will also be bundled with a full copy of Codemasters’ off-road racer, Colin McRae: DiRT.
“As Codemasters continues to gain significant ground in the global videogame business, the release of Race Driver: GRID in Japan will also see the arrival of the Codemasters brand as a publishing label in the market,” said Rod Cousens, CEO, Codemasters. “We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market.”
Previous entries in the Race Driver and Colin McRae series have been released in the Japanese market, although were published under license.
