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Vancouver-based Gears of War developer Black Tusk Studios has been rebranded The Coalition, Microsoft has announced.
“Beginning today, the Vancouver-based Xbox team working on the Gears of War franchise will be known as The Coalition,” explained studio head Rod Fergusson. “What’s in a name? In short, The Coalition speaks to who we are as a team, and what it is we’re working on.
“A coalition is a team of diverse individuals working together for a common purpose, a concept that we feel describes our studio quite well.”
Fergusson also points out how closely linked the new studio name is to Gears of War lore, noting the Coalition of Ordered Governments (COG).
The Gears of War veteran adds: “When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza. Moving forward, when you hear The Coalition, we want you to think of Gears of War.”
Microsoft and The Coalition will share more on Gears of War at E3 on June 15.
Source: Xbox Wire
