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MTV Networks has announced a first-of-its-kind programming partnership with Microsoft for E3 2010.
For the first time, only MTV Networks will broadcast live, high definition video streams of “The World Premiere of ‘Project Natal”, a performance imagined by Cirque du Soleil, and the Xbox 360 Media Briefing.
“We look forward to making entertainment history again at E3 Expo 2010 and can’t think of a better partner than MTV Networks to exclusively share our news, experiences and Cirque du Soleil’s amazing creativity with an entirely new audience,” said Don Mattrick, senior vice president, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft.
In the world premiere Project Natal experience, the creative visionaries at Cirque du Soleil created a production designed to bring the idea of controller-free gaming and entertainment to life. We’re promised a consumer spectacle that pushes the boundaries of live entertainment with cutting-edge technology, pulsating music, amazing puppetry, futuristic video projection and unbelievable physical dexterity.
“The World Premiere Project Natal for Xbox 360” experience, as imagined by Cirque du Soleil airs commercial-free on MTV, Tuesday, June 15 at 3:30 pm EDT.
Spike TV will be the exclusive broadcast home for the Xbox 360 E3 Media Briefing. Set to air live and commercial-free in high-definition on Monday, June 14, at 1:30 pm EDT, the Xbox 360 Media Briefing is a blockbuster event where the future of the Xbox 360 system is revealed. The event will be hosted by Spike TV’s Geoff Keighley from the Wiltern Theater in Los Angeles. Viewers will be the first to hear breaking news on Project Natal and Xbox LIVE, surprise new game announcements, and world premiere demos of upcoming Xbox 360 exclusive games, Halo: Reach, Gears of War 3 and Fable III.
GameTrailers.com will also provide live, high definition video streams of both the Xbox 360 Media Briefing and the world premiere of Project Natal. In addition, GameTrailers.com will present exclusive live pre- and post-shows for the Xbox 360 Media Briefing on June 14 with additional video game world premieres and announcements.
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