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Activision and Tencent Holdings, a leading internet services provider in China have announced a strategic relationship to bring Call of Duty Online to Chinese game players.
Call of Duty Online has been in development by Activision Publishing for approximately two years.
Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
“We are very excited about our relationship with Tencent and the opportunities for gaming in China,” said Bobby Kotick, CEO of Activision Blizzard. “We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games.”
Martin Lau, president of Tencent, believes Call of Duty Online can achieve huge success in China.
“We are thrilled to work with the world’s premiere game developer and publisher to bring this much-awaited title to Chinese game players. We believe Call of Duty Online will attract tens of millions of loyal fans in China.”
The new Call of Duty Online gaming model will give players the ability to personalise their weapons, characters and equipment like never before in a Call of Duty game.
From an in-game store, players can enhance their weapons, gear, and perks built specifically for the Chinese market.
The new game will also bring a variety of game modes and maps and features an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare universe.
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