Firewatch art used in Ford dealership ad

Firewatch art used in Ford dealership ad
James Orry Updated on by

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Artwork from Campo Santo’s hit PS4 and PC title Firewatch has been used in a Ford dealership ad without the correct consent, the developer has claimed.

The original art is on the left, with the accused ad on the right.

Firewatch ford

“Come on down to the Quirk Ford Freedom Sales event where ur free from such things as “copyright” and “infringement!”” Tweeted Campo Santo’s Sean Vanaman.

Game Informer contacted Quirk Ford of Quincy, Massachusetts for comment, and was directed to Sean Western in the auto group’s advertising department.

“I guess that whoever made the email blast must have grabbed it from the website or something,” he said, later hanging up the phone when asked about the process for sourcing artwork.

Western also emailed Game Informer, stating the image came from Wide Wallpaper: “We always use DMCA compliant sites when getting images,” he said.

Vanaman says the image in question can’t have come from the wallpaper site.

“That “Update” is bs as their mailer actually includes elements from our old website that aren’t available on any wallpaper site,” he said.

That’s the current state of affairs.

Source: Game Informer