Final Fantasy 13's Lightning is to feature in the global campaign of Louis Vuitton's spring-summer 2016 collection, Series 4, Square Enix has announced.
Lightning is decribed as the "perfect model to express the themes explored by the Louis Vuitton Women's Collection Series 4".
As the Series 4 model, Lightning will appear on various magazine advertisements beginning this month, and will also star in promotional videos.
Nicolas Ghesquière, Louis Vuttion's artistic director of Women's collections, commented: "It's clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression."
Lightning's character designer Tetsuya Nomura added: "The stunning new look of Lightning including her poses and character in action was fully produced by Louis Vuitton.
"Additionally, thanks to the Visual Works team, they were able to produce brilliant work under a tight schedule. This collaboration is not just a promotion of a game, and it is a great honour that the character herself received an offer from a world famous brand. As a result of this collaboration, this has infused new breath into the character, Lightning."
Source: Square Enix