EA has announced FIFA 10 has become the fastest selling sports video game ever and EA's biggest launch in history.

1.7 million copies of the game have sold through at European retail in the first week. The game launches in North America on October 20.

"We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game," said Peter Moore, President of EA Sports. "We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition."

There has also been record numbers of users heading to the game's online features, EA stating that more than 10 million gaming sessions have been played online since launch. During peak hours over 155,000 gamers were playing online simultaneously.

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